When you hear, “web3” and “blockchain”, if you’re like most retailers you might panic or realize that you just don’t know how to leverage these technologies in your retail business. Do you gain operational efficiencies? Reduce costs? Improve supply chain visibility? Deliver a better customer experience? Increase brand loyalty? Or is it all the above if done with the right technology partner?This episode continues our special podcast cross-over series, #NRFLive, with the This Week In Innovation podcast. In Part 3, hosts Ricardo Belmar and Jeff Roster speak with the co-founder and Chief Revenue Officer of zblocks, Max Cacheux. Zblocks mission is to be retailers’ the easy button for web3 and blockchain! Max walks Jeff and Ricardo through numerous web3 use cases on customer experience, gated commerce, and loyalty programs, plus a few surprises. If you have questions about web3 & blockchain, you’ll find answers in this episode, recorded live & in-person during #NRF2023!A special thanks to our sponsor Avanade for making this series possible by providing an amazing recording space in their NRF lounge.Listen, or watch on YouTube, to see how much Jeff and Ricardo learn from Max about web3 & blockchain! Regular cohost Casey Golden also joins Ricardo for a quick introduction and recap.News alert! We’ve moved up to #18 on the Feedspot Top 60 Best Retail podcasts list - please consider giving us a 5-star review in Apple Podcasts! With your help, we’ll move our way up the Top 20! Leave us a review & be mentioned in future episodes! https://blog.feedspot.com/retail_podcasts/Meet your regular hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring E-Motive, and Overclocked, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS2E10c web3 & blockchain with zblocks[00:00:00] ​[00:00:00] Show Intro [00:00:00] Ricardo Belmar: Hello and welcome to a special season two episode 10 part three of the Retail Razor Show. This is the third of our multi-part series recorded live and in person at the N R F 2023 Show in January. I'm your host, Ricardo Belmar.[00:00:35] Casey Golden: And I'm your co-host, Casey Golden. Welcome to the Retail Razor Show, retail's favorite podcast for product junkies, commerce technologists, and everyone else in retail and retail tech alike. And once again, the special bonus. Welcome N R F fans to our hot take, hashtag N R F Live miniseries.[00:00:56] Ricardo Belmar: So Casey, we are continuing our special [00:01:00] podcast Crossover Event with Jeff Foster and this week and innovation podcast. We recorded this series live and in person at the N R F Show in the fabulous lounge space. Our good friends at Avena graciously allowe