S1E4 – Top 10 Trends & Predictions for 2022Welcome to Season 1, Episode 4, the fourth ever episode of The Retail Razor Show!I’m your host, Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I’m your co-host, Casey Golden, CEO of Luxlock and slayer of retail frankenstacks!Together, we’re your guides on the retail transformation journey. Whether you're thinking digital and online, mobile, or brick & mortar stores, we’ll help you cut through the clutter!For episode 4 we’ve changed it up a bit and jumped over to the Callin platform to record this special episode where we give you our Top 10 Trends and Predictions for 2022!Hear what we’re thinking matters most for 2022 and what we expect it means for retail and retail tech. If you have any comments on what we’ve said, be sure and hit us up on Twitter or LinkedIn! And be sure and follow us on Callin so you don’t miss future episodes where we’ll be interviewing the people who are transforming retail and retailtech!The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - ****https://bit.ly/twRBelmarConnect on LinkedIn - ****https://bit.ly/LIRBelmarRead my comments on RetailWire - ****https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - ****https://bit.ly/twCaseyConnect on LinkedIn - ****https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS1E4 Top 10 Trends & Predictions for 2022[00:00:20] Introduction[00:00:20] Ricardo Belmar: Hello everyone. And welcome to retail razor show our first recording here on the Callin platform. So this is exciting, isn't it? Casey. [00:00:27] Casey Golden: It is. [00:00:28] Ricardo Belmar: I'm looking forward to our future episodes here. We're going to do some really cool interviews with people who are really doing things to transform retail and commerce.[00:00:37] Casey Golden: Anything that makes it easier to have these conversations, I'm in. [00:00:41] Ricardo Belmar: Exactly. Exactly. So today we've got some fun stuff we're doing. We're going to talk about our top 10 trends and predictions for 2022. Because it's the beginning of the year. So of course we have to do that. Right. [00:00:52] Casey Golden: We do. And we have what, nine months to implement ?[00:00:55] Ricardo Belmar: That's right.[00:00:56] So we're hopefully improving our odds of success so that when we can do this next time, everyone can come back and say, Hey, they got that one right.[00:01:03] Casey Golden: Exactly. I will be keeping score!. [00:01:07] Ricardo Belmar: Well, we'll see how we each do here. I think we've each got five to share. So we'll see how we do this time next year.[00:01:13] #1 - Retail Media Networks & Customer Data[00:01:13] Ricardo Belmar: All right. So let's jump into top 10 trends and predictions. I'll kick off. And my first one has [00:01:20] to do with retail media networks which I know people who might be listening to, they're going to say, oh, that's not much of a prediction, but the slight twist I'm putting on this is a, they're kind of two schools of thought on this.[00:01:32] A number of people in the industry are saying that they're starting to see too many of these retail media networks and that they're all competing for the same ad capacity with brands. And how is any individual retailer really going to make a dent when Amazon's commanding over a third of all of this retail media network ad spend.[00:01:51]