How can retailers perform A/B testing of merchandise layouts in their stores without cost and without burdening store teams? By using Digital Twins, that’s how! So how does a retailer build a digital twin of their stores? Meet startup Site Bionics and founder and CEO, Adam Blair. It’s Part 3 of our #ShoptalkLive podcast cross-over series with This Week in Innovation and special guest host Jeff Roster, recorded live and in-person at Shoptalk!In this episode, Jeff and regular host Ricardo Belmar sit down with Site Bionics CEO, Adam Blair, to learn how they are helping retailers solve merchandising and operational challenges via digital twins, dramatically reducing the cost of testing new store layouts. Plus, we learn how Site Bionics can even help validate coverage maps of loss prevention camera systems! Yes, Jeff and Ricardo have uncovered another trend at Shoptalk – using loss prevention camera infrastructure in multiple ways that will positively impact your revenue streams and lower your costs. It’s all in this episode!We’re now standing at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts! With your help, we’ll move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Meet your regular hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring E-Motive, and Overclocked, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS2E12c Digital Twins with Site Bionics[00:00:00] Show Intro [00:00:20] Casey Golden: Hello Retail Razor Show listeners and viewers, and welcome to retail's favorite podcast for product junkies, commerce technologists, and everyone else in retail and retail tech alike. I'm your host, Casey Golden.[00:00:33] Ricardo Belmar: And I'm your host, Ricardo Belmar. Welcome to part three in our Shop Top Live crossover event with Jeff Roster, and This Week In Innovation podcast.[00:00:42] Casey Golden: You guys really make me feel like I missed out on some great conversations. I think I'm getting more FOMO than our listeners here.[00:00:51] Ricardo Belmar: Yeah.[00:00:52] Casey Golden: You are killing it with these amazing interviews. I have to come and join you guys next time, even though like I have no business [00:01:00] purpose to be there.[00:01:02] Ricardo Belmar: Yeah. Yeah. Well, it would be amazing if you could make it, Casey, we definitely missed you on this. It was lots of fun to, to capture these sessions. So on today's show, we are talking about none other than digital twins. One of my favorite probably my, the favorite metaverse topic that isn't necessarily a metaverse topic.[00:01:22] Casey Golden: Right. Well, I'm already hooked,