S1E12 – The Retail Avengers & The Future of Social CommerceWelcome to Season 1, Episode 12 of The Retail Razor Show!Social Commerce is one of the hottest (and noisiest!) topics in retail today! What exactly is it? How does livestreaming fit in? And what should retailers do to take advantage of this trend? As a retailer, how will you find the right platform to work with, and convert sales transactions? So many questions!The Retail Avengers team is back with two special guests to cut through the clutter in social commerce: First, Mohamed Amer, a member of multiple retail tech advisory boards, a RetailWire BrainTrust member, and former global head of strategic communications for consumer industries at SAP. Second, a friend of the Retail Avengers on Clubhouse, Darius Vasefi, co-founder and CEO of Visional Commerce, host of the Retail Tech podcast, and frequent contract chief product officer. From our Retail Avengers team, Brandon Rael, Shish Shridhar and Jeff Roster join. Plus, for the recap returning guest, Alicia Esposito, VP of Content for Retail Touchpoints and a fellow RETHINK Retail top retail influencer, joins us to spice things up with some not-to-miss items you will not see coming!Have you heard the news! We’re up to #20 on the Feedspot Top 60 Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your loyal help, we’ll be moving our way up the Top 20 in no time! https://blog.feedspot.com/retail_podcasts/Meet your hosts, helping you cut through the clutter in retail & retail tech:I’m Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University’s Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I’m Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. I've spent my career on the fashion and supply chain technology side of the business. Now I slay franken-stacks!The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS1E12 The Retail Avengers & The Future of Social Commerce[00:00:20] Introduction[00:00:20] Ricardo Belmar: Hello. Good morning. Good afternoon. And good evening, whatever time of day you're listening. Welcome. Welcome to season one episode 12 of the retail razor show. I'm your host, Ricardo Belmar, a RETHINK retail top retail influencer, and lead partner marketing advisor for retail and consumer goods at Microsoft.[00:00:36] Casey Golden: And I'm your co-host Casey golden CEO of Lux lock. I'm obsessed between the relationship of brands and consumers. The experience is everything. I spent my career on the fashion side and supply chain technology of the business. Now I'm slaying Franken stacks to power the future of commerce. [00:00:53] Ricardo Belmar: Well, Casey, this episode, we've got another amazing clubhouse discussion to share, and the topic is social commerce. Definitely one of the buzziest trends going on in retail right now. And of course, one of our 2022 predictions.[00:01:06] Casey Golden: not surprised that our predictions keep working out this year.[00:01:11] Ricardo Belmar: no kidding.[00:01:11] Casey Golden: really hit a groove and dug into fundament