This episode has our hosts, Ricardo Belmar and Casey Golden, reflect on this season’s three themes and past episodes, focusing on the technology that will unlock business potential for retailers and enhance the shopping experience for consumers. Ricardo and Casey share their vision for a personalized virtual shopping experience, where we can preview products and interact with sales associates before visiting the store. Underpinning the many experiences they highlight – customer data platforms! Ricardo and Casey discuss how CDPs are critical to the future of retail and how this critical technology will help retailers and brands diversify their channels to reach consumers effectively, as traditional channels are becoming less effective. Of course, that means a quick debate on where retail media is headed!We also bring back last season’s fan favorite segment, "Retail Razor Data Blades" to discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating. In this episode, Georgina highlights the power of self-checkout – exactly why do consumers like self-checkout, or do they? Georgina has the data that shows us the answer!We're currently at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts & help us move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Wow! Join us in celebrating our latest top of the charts achievements on the Goodpods podcast platform!No. 3 in the Weekly Top 100 Indie Management chartsNo. 6 in the Monthly Top 100 Indie Management chartsNo. 9 in the Monthly Top 100 Indie Marketing chartsThank you Goodpods listeners! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Tech Lore from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey