Scaling eCommerce operations for a global business is hard. You have multiple challenges, such as different product mixes for different markets. You might also have completely different channels and customer journeys for each channel. But if you are a medical device business, the complexity of your operations will be at a different level. You have different regulations in each market and how you price and commercialize your products, with consumers still expecting an Amazon-like experience.In today's episode, our guest, Colin Cronin, shares his insights into the evolution of B2B digital eCommerce capabilities for a global medical device manufacturer. He also shares his insights into how to find appropriate channels and markets for the eCommerce initiatives. Finally, he shares his insights into their current architecture, single source of truth, and 24X7 strategies.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.