The lines keep blurring between traditional retail supply chains with trends such as DTC and buy-online-pick-up-at-store. With large retailers offering such convenience, it's harder for smaller retailers to compete. These models require you to have your fulfillment centers within 20 miles of the customer location to match consumers' delivery time expectations. This need drives the business architecture complexity with cross interactions between hybrid systems ranging from POS, e-commerce, and ERP, which drives the need for an enterprise glue and a common data model.In today's episode, we have our guest Richard Halter, The Wizard of POS, who describes the challenges associated with buy online, pick up at store model. He also talks about why small retailers and manufacturers would need to develop these capabilities to avoid the risk of running out of business because of competitors such as Amazon. Finally, he has described several nuances associated with this model, and the approach retailers can take to implement it.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.