When you think of industry4.0 technologies, maybe you are thinking of them as increasing operational efficiencies. Or reducing waste. But did you know that industry4.0 technologies can drive customer experience and sales? And we are not talking about the companies that might be selling industry4.0 components to system integrators or OEMs. These are upsell and crosssell opportunities by simply gathering data from devices and overlaying that with your CRM data.In today's episode our guest, Rob Rastovich, shares his insights into how industry4.0 technologies can drive customer experience. He also provided his insights into the industry4.0 company that he ended up selling to Amazon. Finally, we discussed the differences between machine-to-machine IOT, pub-sub model and where MQTT would be a fit in the architecture, and what is required to replicate industry4.0 workloads on cloud farms.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.