If you are a complex distribution business with manufacturing as part of your business model, your business processes are likely to be more complex than most traditional distribution and manufacturing businesses. It's even harder if you plan to penetrate digital channels along with selling through distributors. You have issues such as eCommerce not talking to your ERP. Then Issues such as consistent pricing need to be communicated across channels. Finally, you might have channel conflict issues that may not be in your control.In today's episode, our guest, Billy Hanes, shares his insights into the B2B eCommerce journey for a construction distribution business. He also shares his insights into different ways of integrating ERP and eCommerce and how to make a decision when overlapping functionality may exist in these systems. Finally, he shares the best practices of managing pricing across channels and how to integrate with Amazon channels in the hybrid scenarios where you might be selling through distributors as well as DTC.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.