Product pricing is more than just the dollar amount printed on the packaging or pricing labels. It drives consumer behavior, affects the customer experience, and impacts the bottom line. Right pricing strategies could catalyze your growth and provide a competitive advantage. On the other hand, overly promotional pricing strategies could be counterproductive and increase operational complexity. When it comes to pricing, it's the balance that matters.In today's episode, we have our guest Andrew Deutsch, who discusses pricing and discounting strategies for companies. He shares his thoughts on how to shift from the transactional mindset to value-driven pricing. Finally, he touches on several other pricing-related topics, including organizational alignment on pricing, channel conflict issues about pricing, pricing-driven customer experience, and promotional pricing.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.