Traditionally, there were a limited number of channels that a company had to manage. But as the lines keep blurring in the business models, businesses will need to manage more channels. The marketplaces and their ever-evolving business model will fuel the growth of channels even further. These marketplaces also pose some of the newer challenges that didn't exist in the traditional channels, such as the dynamic changes in pricing based on market conditions and consumer behaviors. That makes managing channels even harder as the original assumptions about pricing and discount are likely to change. But what can companies do to have the strategies without any channel conflict?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss overcoming channel conflict. We covered many grounds in this episode, including why channel conflict matters and the benefits of managing channel conflict effectively. Finally, we discussed the types of channel conflict and strategies for preventing channel conflict.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.