The Southeast Asian market has been on an eCommerce boom due to the availability of technology and penetration of social media and the internet to remote places. The COVID pandemic has only fueled this boom. If you are thinking of capitalizing on this market opportunity, you need to understand how the market works and how you can set up your logistics and warehouse network to make sure you are able to compete with local vendors.In today's episode, our guest, Kevin Lee, shares his insights into cross-border ecommerce practices and challenges for the South East Asia market. He also shares his insights into how the South East Asian market is different from the North American market and how to penetrate the South East Asian market. Finally, he shares different B2C and B2B categories that might be relevant for the market and how to handle strategies such as locations for warehouses, logistics networks, international contracts, and reverse logistics.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.