While other industries such as banking or logistics have successfully differentiated purely because of technology, manufacturers treat digital technologies as their stepchild, especially in the SMB space. SMB manufacturers and distributors rarely have internal IT or use external research to augment their business or digital transformation initiatives. What could manufacturers do to learn from other industries and create a compelling customer experience using technology?In today's episode, we have our guest Shari Lava, who discusses the importance of partnership with your tech vendors and external research. She also talks about various trends that executives should know and how they have changed because of COVID. Finally, she touches on how to read research reports and why it is essential to have an organized methodology to lead large transformation initiatives, and how their digital frameworks can help.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.