Whether you are pitching an initiative or getting pitched, turning down an idea is extremely uncomfortable for both parties. Although executives may be turning down the idea as they might not see how they might sell it to their boards, colleagues, or teams, they don't want to reject it as it could be a lifetime opportunity for their career. While it might feel counter-intuitive, the executives pay attention to every single idea in an organization. Still, most ideas get turned down as they could be perceived as overly zealous technical transformation, not aligned with organizational vision, or just a wish list that has very little business value.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss how to pitch digital initiatives to executives. We covered many grounds in this episode, including the interests of executives and what they like to hear in pitches. We also discussed how to identify the control points inside an organization and how to align pitches to various stakeholders' interests. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.