In our very first episode, our host Brian Crum is joined by guest Carol Spieckerman, a member of the BRAINTRUST by RetailWire, as they discuss the latest topics related to customer experience and perception.Retailers are facing challenges in meeting the demands of customers who want both automation and one-on-one interaction. We discuss how certain technology can be perceived as ageist or discriminatory towards certain generations, but providing options can help ensure retailers don't alienate any group of shoppers. Retailers must pay attention to individual preferences in an ever-changing landscape.We also discussed the impact of automation and AI on customer service in retail, with chatbots and lack of human interaction causing frustration for customers. Personalization and giving customers a sense of control were highlighted as important factors in improving the shopping experience. However, some areas of fashion were criticized for becoming stagnant. Nevertheless, there are still retailers leading the way with innovative technology and experiences.Enjoy the show and be sure to leave a comment and let us know what you're most excited about in the world of retail this year.Thanks again for tuning in to The RetailWire Podcast!RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com.