Welcome back to The RetailWire Podcast! In this installment of our "Meet the BRAINTRUST" series, our host Brian Crum interviews the insightful DeAnn Campbell, a consultant associated with AAG.During the episode, DeAnn shares her expertise in strategy and insight development within the retail industry. She highlights the significance of creating a positive shopping experience by effectively communicating with customers, sharing compelling product stories, and minimizing energy-draining elements for shoppers. DeAnn provides valuable advice on embracing uniqueness and communicating ideas in a clear and impactful manner.The conversation expands to touch on various topics, including social media burnout, the role of AI in the retail industry, and the transformative potential of generative AI.DeAnn's diverse background is also revealed, as she shares her experience of being born in the United States and living in Guatemala for a significant period of time. Her unique perspectives add depth to the discussion and provide valuable insights into the global retail landscape.Throughout the episode, the exceptional talent of the BRAINTRUST is acknowledged, highlighting their expertise and contributions to the retail industry.Thank you for joining us on this episode of The RetailWire Podcast, where we continue to bring you engaging conversations with industry experts like DeAnn Campbell.-----Connect with DeAnn Campbell: https://www.linkedin.com/in/deanncampbell/RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com.