Ever wonder how a pet supply company stands out in an overcrowded market? That's exactly what we're unraveling in today’s conversation with Erin DeAngelis and Betsy Weakland from Pet Supply Plus. As a beacon in the pet industry, Pet Supply Plus distinguishes itself through an uncommon approach that revolves around infusing local flavor and personal experiences. From shaping the company's ethos around community involvement to valuing customer feedback, Erin and Betsy pull back the curtain on their roles in the company, the strategies they implement, and how they drive the company's private brand products.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com.