Welcome to another great episode of The RetailWire podcast!In this episode, we kick off our "Meet The BRAINTRUST" series, where we get to know members of the BRAINTRUST by RetailWire a bit better.Meet Patrick Jacobs, co-founder of Immerss, a groundbreaking startup revolutionizing the way we shop online. In this episode, we dive into Patrick's impressive background in cable TV and retail, and how it led him to create Immerss, a live commerce platform like no other.Immerss brings the in-store experience to your fingertips, offering one-to-one digital clienteling and live stream shopping for high-end products. From fashion and jewelry to cosmetics, home decor, and furniture, Immerss is here to humanize your e-commerce journey. Imagine having a personal concierge guiding you through your shopping experience, answering questions about fit, style, and design. It's like having your own expert right there with you.But it wasn't all smooth sailing for Immerss. Being ahead of the market, they initially faced challenges getting brands on board with this innovative technology. However, they've seen a tremendous uptake from retailers who want to offer these amazing services to their customers. And the results speak for themselves. Immerss has witnessed an increase in average order value and a significant reduction in returns.Now, Immerss is taking things to the next level by incorporating AI into their platform. This means even better product suggestions and improved customer communication. But amidst all the advancements, they never lose sight of the importance of empathy towards customers. It's a characteristic they believe is key to success in the retail industry.In this episode, Patrick shares his personal journey and the lessons he's learned along the way. He emphasizes the power of making progress every day, rather than getting too high or low emotionally when running a business. He draws inspiration from Pat Riley's philosophy, where even a 1% improvement from the whole team each year leads to significant growth.If you're as intrigued by live commerce as we are, Patrick is open to discussing it with anyone interested. Reach out to him on LinkedIn or elsewhere. And don't forget to subscribe to our eNewsletter at RetailWire.com, where we discuss three exciting news stories every weekday. We love hearing from our audience, so leave a comment for a chance to have it read on the next show.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com.