Unlock the secrets of AI's sweeping revolution in the retail world with Ricardo Belmar from Microsoft and Jamie Tenser of VSN Strategies. As we wrap up NRF 2024's electrifying discussions, we share ground-breaking insights about how AI is no longer just futuristic buzz but a practical powerhouse reshaping retail. Imagine store associates liberated from mundane tasks, thanks to AI's magic, and the game-changing evolution of machine learning to sophisticated generative models, all dissected in this episode.Jamie Tenser & Ricardo Belmar, delve into whether smaller networks can stand strong against the titans of trade. We analyze the seismic shift from traditional advertising to the dynamic world of retail media and its redefining influence on the industry's future. Get ready for a strategic exploration of how retailers balance their merchandising finesse with the burgeoning demand for promotional prowess in the age of retail media networks.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com.