This episode we welcome our fellow "Rethink Retail Top Influencers"  Nikki Baird, Ricardo Belmar, and Alicia Esposito. Julia Raymond Hare and Gabriella Bock also join us to explain what the Rethink Retail's list is all about. But first we take on the news of the week, including the continuing "profitless prosperity as exhibited by Warby Parker's expanding losses and the big drop in market capitalization among disruptive retail brands. We also unpack the National Retail Federation's annual forecast, including how to think about the impact of inflation, whether their e-commerce prediction is a bit optimistic and how impacts are likely to be bifurcated. Then we welcome our panel of experts and delve into what they as see as remarkably important for the future, including innovation within brick-and-mortar locations, how to drive innovation through iteration and the growing embrace of convenience. We also explore what our influencers see as important technologies and get their quick take on retailers (legacy and up-and-coming) to keep an eye on this year.  Rethink Retail's Top Influencers List.  Steve's recent Forbes articles related to our news segment After Earnings Whiff Maybe Warby Parker Can Learning Something From Old School DTC BrandsThe Profitless Prosperity of Retail Disruptor BrandsWayfair, Stitch Fix and Pure-play E-commerce's Scaling Problem. Relevant Past Podcast Episodes Why Does It Take a Crisis for Retailer's to Innovate? The Profitless Prosperity of Disruptor Brands Understanding Warby Parker and the Power of Customer-based Valuation To record a question for us to answer on a future episode go to speakpipe.com/remarkableretail About Nikki BairdNikki Baird is the vice president of strategy at Aptos, a retail enterprise solution provider. She is charged with accelerating retailers’ ability to innovate. She has been a top global retail industry influencer for several years, with a background in retail and technology. She is a regular contributor to Forbes.com and has been quoted as a retail subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio, among many others. Nikki brings perspective from all sides of the retail technology equation: she has been an industry analyst for nearly fifteen years, co-founding Retail Systems Research, the premier boutique analyst firm focused on the retail industry. Prior to co-founding RSR, Nikki was an analyst at both Forrester Research and Retail Systems Alert Group, where she covered retail industry and technology topics. Prior to that, she was director of marketing for StorePerform, a store execution management software provider, and director of product marketing for Viewlocity, a supply chain software provider focusing on adaptive supply chain execution and exception management. Nikki came to Viewlocity from PwC Consulting, now IBM Global Services, where as a senior manager she led IT strategy consulting engagements for retail and CPG clients. Nikki has an M.B.A. from the University of Texas, Austin, focusing on operations and IT. She also holds a bachelor of arts in political science and Russian, with a minor in physics, from the University of Colorado, Boulder. About Ricardo BelmarRecently named a top 100 retail industry influencer by RETHINK Retail, Ricardo is a marketing strategist and digital transformation specialist. He founded Retail Razor, to advise retail tech organizations of all sizes with their go-to-market, brand strategy, and integrated marketing by leveraging his many years of tech industry experience, and media and industry analyst relationships. He also advises retailers on how to build & scale transformational customer experiences. Most recently, he joined Microsoft as Senior Partner Marketing Advisor for Retail & CPG where he strives to use his experience and network to strengthen Microsoft’s retail tech partner community.A frequent contributor to blogs, podcasts, and publications in the