30 min listen
What's new and next for store traffic
ratings:
Length:
36 minutes
Released:
Mar 23, 2021
Format:
Podcast episode
Description
This week we welcome Ethan Chernofsky, VP of Marketing for Placer.ai, a leading analytics firm that harnesses mobile data from tens of millions of devices, to deliver visibility and insight into offline behavior. We discuss what changes in foot traffic across retail product categories and geographies suggest about the impact of the COVID-19 crisis and what it may all mean for the timing and magnitude of a retail recovery.After our discussion we jump into our new weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's highlights include what we can glean from February's monthly sales report, Amazon becoming the US's top apparel retailer, as well as their new push into traditional grocery, Adidas' DTC dreams, and a report that more stores may open in 2021 then will close. Special Offer! If you would like to see the new edition of Remarkable Retail before April 13, place a pre-order for the hardcover edition from any place books are sold worldwide. Then simply email us the receipt, and we will send you the ebook version right away. Send the email order confirmation to books@sageberryconsulting.com with "Podcast Offer" in the subject line and we will send you the ebook file. Note, this offers expires March 31, 2021.Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Released:
Mar 23, 2021
Format:
Podcast episode
Titles in the series (100)
This One Goes to 11: "Great brands don't chase customers; customers chase great brands." - Gary Friedman, CEO Restoration Hardware We are on to #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty. In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing on key take-aways from Steve's book we define the six characteristics of memorable and discuss case studies that illustrate the various ways leading retailers are implementing memorable strategies including mega-brands like RH, Nordstrom, Nebraska Furniture Mart and Amazon, along with "special not big" retailers such as Franklin BBQ and Blue Star Donuts. by Remarkable Retail