Discover how small and medium-sized businesses (SMBs) navigated the rocky economic landscape of 2023, as we sit down with  Khurjekar , Chief Revenue Officer, Business Markets and SaaS for Verizon Business. She offers a wealth of knowledge on overcoming challenges like inflation and capital access, while also providing insight on leveraging technology for operational efficiency. Aparna sheds light on the strategic tech investments that are enabling SMBs to not only endure current economic pressures but also to improve customer experiences and make smarter business choices.Alongside Aparna, we explore the critical 'four Cs' that act as the backbone for businesses striving in a digital-first economy. The discussion also raises awareness about the importance of SMBs protecting themselves against the rising tide of cybersecurity threats, adding a layer of urgency for companies to adopt robust digital defenses.As we cast our gaze forward, we examine the exciting prospects that cutting-edge technologies like augmented and virtual reality, telematics, and the Internet of Things hold for transforming industries. We share how Verizon's Connect telematics system is already making a significant impact on vehicle fleet management, and we discuss the promising economic outlook for 2024, reflecting a spirit of optimism among SMBs. Our conversation is a testament to the resilience and innovation of small businesses, a celebration of their contribution to the economy, and a commitment to keeping you informed on the latest in retail innovation.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com.