What if you could take your passion for pets and turn it into a thriving business that also makes a profound difference in the world? That's exactly what Lizz Whitaker, a software entrepreneur and animal rescue enthusiast, managed to do. Our conversation with Lizz is an inspiring journey that takes us through her transformation from a pet lover to a successful software entrepreneur. Her growth from heroically rescuing her first dog to eventually starting her own rescue, and later an innovative software company named Pawlytics, is fascinating. We navigate the trials and tribulations of running a rescue, from meticulous record-keeping to processing adoptions, and reveal how she connected with more than 400 rescues nationwide to understand their technological needs.Lizz enlightens us on how technology can streamline various processes in animal rescue, such as registering pets for adoption, microchip registration, and data input across different platforms. This episode explores how technology not only caters to the needs of animals under care but also acts as a time-saving tool for rescuers juggling full-time jobs. It emphasizes the need for a centralized location to manage all animals under a rescue’s supervision, thereby making the process more efficient for everyone involved. But that's not all. We also dive into how Lizz's software business doubles as a benefit corporation, ensuring their mission to save more animals is always the priority.  The conversation wraps up with Lizz sharing some invaluable advice for anyone dreaming of starting their own pet business, stressing on the importance of building relationships, the belief in making a difference, and understanding the problem at hand. This episode is a treasure trove of insights for anyone interested in pet rescue, technology, and entrepreneurship. Don't miss out on this deep dive into the intersection of passion, innovation, and making the world a better place for our furry friends.Shoutouts in this episode:Pawlytics: www.pawlytics.comPetfinder: www.petfinder.comAdopt-a-Pet: www.adoptapet.comPetcademy: www.petcademy.orgSupport the showIf you like what you're hearing, show us some love with a great review: https://www.starlightpettalk.com/reviews/GET YOUR STARLIGHT PET TALK MERCH HERE! Get your official Starlight Pet Talk merchandise, including our classic T-shirt that comes in more than 10 colors! Find it on our website at: https://www.starlightoutreachandrescue.org/storeCONTACT STARLIGHT PET TALK!Email us at: Amy@StarlightPetTalk.comFollow us on Facebook!