In this episode, we tackle a major challenge faced by companies: the narrow focus on revenue-based metrics like CAC/LTV ratios and pipeline. While these metrics are important, they don't tell the whole story of a company's demand generation efforts. The real story lies in the leading indicators that drive these bottom-line results.Join us as we explore the key metrics that can give you a better understanding of the impact of your demand gen efforts and help set your brand on a path to long-term growth. From measuring the quality of reach and traffic to tracking up-funnel conversions, we'll break down what metrics really matter and how to apply them in your own strategy.