39 min listen
18: In-house vs Agency? What organizational structures create the best agency partnerships!
FromDigital Banter
18: In-house vs Agency? What organizational structures create the best agency partnerships!
FromDigital Banter
ratings:
Length:
45 minutes
Released:
Sep 2, 2022
Format:
Podcast episode
Description
How do you decide whether or not it makes more sense to work with an agency or hire in house? Well, a big part of it comes down to how your team is structured. While agencies are most used for specific subject matter expertise, the ability to see trends across brands, & access to tools, the makeup of an internal team is the biggest factor you should consider when looking at an agency.The agency world has shifted a lot in the last 10 years, we want a seat at the table and to be viewed as a partner and not a vendor. Agencies heavily rely on brands for customer insights, pinpoints, common objections, unique selling props, etc. We need the tools to to inform the strategy. The reality is that the way a team is built plays a lot into being able to provide those insights. Join Zach & James as they discuss how different organizational structures can have an impact on an agency partnership.
Released:
Sep 2, 2022
Format:
Podcast episode
Titles in the series (65)
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