39 min listen
Episode 6: Demand Generation vs Capturing Demand - Where should brands invest?
FromDigital Banter
ratings:
Length:
50 minutes
Released:
Jun 2, 2022
Format:
Podcast episode
Description
Thanks to the advances in attribution technology, we have continuously seen brands trim down their marketing budgets to only invest in capturing demand. This comes at the expense of future growth.Join Zach and James as they talk through the difference between demand capture and demand generation, and what the future looks like for growth marketing.
Released:
Jun 2, 2022
Format:
Podcast episode
Titles in the series (65)
Episode 5: The Death & Re-evolution of SEO by Digital Banter