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    416: Modern B2B demand gen - a chat with Jon Miller

    416: Modern B2B demand gen - a chat with Jon Miller

    FromThe Business Storytelling Show

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    416: Modern B2B demand gen - a chat with Jon Miller

    FromThe Business Storytelling Show

    ratings:
    Length:
    27 minutes
    Released:
    Oct 12, 2021
    Format:
    Podcast episode

    Description

    Jon is the CMO at Demandbase  and joins me on this livestream  to discuss the topic. Join us.
    We cover:

    The role of tech in account-based marketing
    What does a successful ABM campaign look like?
    How to plan the content for ABM campaigns?
    How to measure the success of your campaigns
    Top tip for winning with ABM?
    Released:
    Oct 12, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking