19 min listen
654: How to build a brand identity - a chat with Rob Meyerson
654: How to build a brand identity - a chat with Rob Meyerson
ratings:
Length:
24 minutes
Released:
Mar 12, 2024
Format:
Podcast episode
Description
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
Released:
Mar 12, 2024
Format:
Podcast episode
Titles in the series (100)
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