In this episode of Chasing the Insights, I talk to legendary author and brand guru Ben Baker. Ben talks to us about telling the story of change. How to enable change within large to enterprise level companies. Ben Baker has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century. He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations. He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.