I truly believe that speaking is marketing, because no matter whether it’s a project, change, idea or a product or service...you’ve got to sell it to get people buying in or buying your stuff. As speakers we have to be great copywriters too… because the words that we speak have to be relatable and compelling. Combined with storytelling, humour and performance skills, these words have to inspire and motivate our audience to say ‘yes’ and take action. Besides the marketing that we do with our talks on our ‘stage’, whether that’s online, or in front of a ‘live’ audience, we need to use the power of marketing to get the opportunities to speak to audiences in the first place. Given all this, I would urge you to hang on every word of my guest on this episode… Brian Kurtz.  He’s been a pioneer of direct response marketing for the last 40 years, and he’s worked with and been mentored by some of the legends in this arena.  He’s also been speaking about direct response marketing for over 30 years, and in this show he’s sharing some of the biggest lessons he’s learned from those legends with you.  Enjoy!  What you’ll discover: Exactly what direct marketing is and why Brian fell in love with it.  The importance of tracking results and using them as your guide to success. Why speaking to the right audience is the most important for direct marketing and speaking. How Brian created a $40,000,000 turnover from books that were gathering dust on bookshop shelves. How Brian cracked infomercials after 15 years and made $200,000,000 from selling books! The $900 book written in 1966, that led me to find Brian and why it has lessons that are relevant for both speakers and marketers today. Why Brian created ‘Overdeliver’ and how he nearly died the day after it was published.  What it means to ‘fish without bait’ in marketing. The power of contribution in creating powerful relationships and growing your business.  The three most important aspects of direct marketing to use in your business. Why speaking is an important skill set and strategy for a direct marketer to have.  The reason it’s important to know your strengths and weaknesses as a speaker.  The most important things you can do as a speaker to make sure your message lands.   All things Brian Kurtz: Websites: Https://www.overdeliverbook.com Https://www.briankurtz.net Https://www.thelegendsbook.com   Facebook: @briankurtz LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/ https://www.thedolectures.com   Books:  Breakthrough Advertising by Eugene Schwartz  The Alchemist by Paula Coehlo Give and Take by Adam Grant The Fountainhead by Ayn Rand   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.   To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.