The Word Leader Podcast is back from a longer-than-expected break! Today's episode is an interview with author and social engineer Ben Bressington. Benjamin is a speaker and author of multiple books. His latest book People Ignorant: Unlocking Success, Confidence & Influence.Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process.  Now he spends his time helping people improve their sales conversations. Specifically, he helps people close deals faster and discover the hidden opportunities in their daily communication.  With his company, Behavior Sales, Ben designs algorithms for persuasion.To learn more about  Behavior Sales, visit behaviorsales.comBehavior Sales Social Media Linkshttps://www.facebook.com/behaviorsaleshttps://www.linkedin.com/company/behavior-salesBen’s personal social media pageshttps://www.facebook.com/benjamin.bressingtonhttps://www.linkedin.com/in/benjaminbressington