I was driving down in Toronto when suddenly I was struck with a sense of sadness and nostalgia. What had happened? I was driving by an avenue where an ex-lover was living when we were seven years ago. I associated that specific corner of the city with the heartbreak that occurred because it was around there I last saw that woman. But how could my emotions be triggered? It was because of the words written on the buildings on that corner. ICICI Bank and Intel. These words, with the image of these buildings, were carved into my mind in association with these feelings. This should all teach us a lesson, which is that words can trigger emotions in the subtlest of ways. When we write, we must be aware that words trigger emotions, and we can use this to our reader's advantage. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.