Recently I had a friend pass away, and I was grateful to be able to visually see the ripple effect that his life had on the world. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today, I want to talk to you a little about legacy and what that actually means. I had a friend who passed away yesterday, and still kind of dealing with it. But because of the legacy that he's created and what's happening, that's the thing that's helping me to process this and to be okay with it. And I want to show this to you and hopefully it gives you guys some meaning for the work that you do as well. All right, everybody, yesterday we lost somebody who, honestly, one of the people... I didn't get to know him super well. I talked to him a few times, watched him speak, and then had messages back and forth through Instagram and things like that. Someone I have a ton of respect for. His name is Collin Kartchner some viewers may have heard of him before. First time I heard of him it makes the kind of Boise, Idaho, he did an assembly at our kid's school, talking to them about the dangers of cell phones and social media and TikTok and Snapchat and all these things. And man, one of the most charismatic people, funny, like just awesome. He Was able to connect with kids at a level that they had. It's just amazing. And ever since I follow him on Instagram, it's funny because he's got, tens of thousands of followers and they're all kids and he only follows one person, which is his wife. He's like, I know it's ironic that I'm on Instagram with all these things, but I'm trying to save the kids from these things. And at Instagram he posts these pictures of people who hear him at assemblies like, I was planning to commit suicide today, I came to assembly though and I realize now it's because of social media. I deleted these apps. I changed my phone, got rid of my phone and just like person after person like, if you want to go to Instagram and see what legacy looks like, go read through his posts and see the tens of thousands of lives that he's affected because of his message. And I watched him as he did this, like when he came to Boise, he spoke our schools, needed an event. We all went to it and a bunch of other things and trained parents. And I think as he got paid, I don't know, two or 300 bucks to come and do his thing, like almost nothing, but he had a mission. He was called to serve a group of people. And for him, he was called to serve children to serve teenagers. And to help them, to help protect them from the damage that social media is causing. And he'd always used the #SavetheKids, #SavetheKids. And like, man, he was just, and he was consistent. I saw him traveling from school to school, city to city, state to state, making almost no money because he loved the people he was called to serve. How do I save these kids? How do I do this in a way where I can motivate them, inspire them. And he had to go through all the things that you guys are going through as business owners. He had to learn how to find his voice. He had to learn how to craft a message, how to keep people's attention, how to find it, like all the things he went through because he had a mission and he knew it and he knew the people he was called to serve. And now it's just so sad. Like he's 40 years old, passed away and a couple things are interesting. And I've been like all day and all night, just reflecting on this. Like, I can't imagine... My wife and I were talking like, what happened if I was dead or she was dead what would you do? And especially when you're out in the public eyes so much, there's, I feel bad. His wife, obviously tons of texts and messages and she's posting like, no, we're not fine. No, yes, it's true. You know? And like, so hard. And then somebody, I don't know, a friend threw up a GoFundMe page less than 24 hours