Cynthia Johnson and Shane Barker discuss why personal branding is important and how you can work towards building a positive brand image. Cynthia also talks about the essential elements to creating great content and how to build your audience on social media.   Personal branding is no longer limited to celebrities. With social media, our lives have become more public. Based on your online image, people make assumptions about who you are.    Whether you’re applying for a new job or starting a new company, someone somewhere is bound to Google you. If you want to put your best foot forward, you need to work on personal branding.    Here’s everything you need to know about personal branding: www.shanebarker.com/podcast/cynthia-johnson Clutch, a B2B ratings, and review firm, rated my company, Shane Barker Consulting, as one of the top firms for digital marketing, SEO, and branding. Check it out here: https://www.prnewswire.com/news-releases/top-internet-marketing-seo-and-branding-companies-named-in-cities-across-us-by-clutch-300631833.html  Want to know how I built my brand? Here is how I leveraged PR to get quality backlinks: https://shanebarker.com/blog/pr-case-study/     You Will Learn   Who needs a personal brand? Why is personal branding important? How to create good content How to engage your social media audience   Guest Bio   Cynthia Johnson is Co-Founder and CEO of Bell + Ivy, a digital marketing and personal branding agency in Santa Monica. She was named as one of the top branding experts in 2017 by Entrepreneur. Mashable also recognized her as one of the top 50 marketers on SnapChat.   In February 2019, she came out with her first book, “Platform,” which delves into the secrets of developing a personal brand.   Website: https://www.cynthialive.com/ | https://www.bellivy.com/     Resources   Slack Grammarly Flipboard     ---     We live in an age where you can find information about anyone with just one click. If you aren’t working to polish your self-image, you are going to lose out on opportunities.    Building a positive brand image takes a lot of time, dedication, and effort. I hope the strategies mentioned above will help you with building your personal brand.   In which other ways can you build a personal brand? Please share your insights in the comments section below.

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