With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve. Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations. Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.   Favorite Business Book: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind by Jocelyn K. Glei   Rich Dad, Poor Dad by Robert Kiyosaki Mindset Principle: Adding value all the time and making it actionable Business Advice: Understand how your brand and products fit inside the ecosystem of the web Favorite Quote: “Strive not to be of success, but rather to be of value.” - Albert Einstein   Connect with today’s guest: Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services.  Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs. Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.