Paul Getter is an author, speaker, and investor. He is also the founder and CEO of the Internet Marketing Nerds and has often been called "The Guy Behind The Guys" or "The King Maker".

Paul’s internet marketing career began in desperation. Recently fired and without any prospects, he discovered the power of social media. Without any formal education in marketing, he committed himself to learn every aspect of social media marketing.

He has since spent over 1.2 billion dollars running ads and campaigns for his clients, is in the top 1% of ad spenders on Facebook, and has over 1 million followers on Instagram.

But Paul knows that platforms like Facebook and Instagram are just tools. They're not the objective. The objective is to get results for his clients. Just a sampling of his successes include boosting the popularity of TV shows, skyrocketing authors onto the New York Times best-sellers list, elevating Fortune 500 companies, and helping numerous A-list celebrities and small-platform personalities gain millions of social media followers.

He has worked with the likes of Alex Mehr, Tai Lopez, Les Brown, Bob Proctor just to name just a few.

In this episode, he shares how we can use social media positioning to drive revenue growth and success. Insights he shares include:

Why do people still believe that every product or offer will work and make millions of dollarsThe best ways to test assumptions about your product or serviceSocial media and its place in revenue generationHow to be social on social mediaWhy invest in social media positioningHow to improve your social media positioningHow to be disruptive on social media and convert eyeballs into moneyHow to add social media elements to marketing campaigns with examples and frameworks and much much more ...