Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube and Instagram and now running his own new media studio. Hear what Jon says is most important for creators to focus on, where the algorithm can help you, and the power of engaging your following. And if you want to go viral, Jon tells you how to plan for it–and what to do before and after.What you’ll hear on this episode:How the pandemic made Jon question his career planThe importance of taking your destiny into your own handsThe definition of “influencer”--and knowing what you can and cannot influenceJon’s goal: to create the best educational content on YouTubeWhat Jon learned at YouTube and Instagram that he can finally shareHow to manage social media in 2023Yes, you can plan to go viral–but should you?The importance of also making content that is not meant to go viralThe best way to grow your audience is to poll your audienceYour audience is your focus groupWhy it’s so powerful to bring your audience along with you as you createCreate goals based on what you can control, not what you hope will happen Tips on how not to get caught up in chasing “likes”What makes metrics most meaningfulBehind every great creator is a great partnerHow Jon diversifies his revenue streamThe difference between Stephen Colbert and James Corden on YouTubeThe importance of trying new thingsPutting the algorithm to work for youHow to determine the best platforms for your contentThe hot features within Instagram and YouTubeBeing realistic about how much content you can produceLooking outside your feed for inspirationOn creating the viral “24 Hours with Danny Duncan” YouTube videoWhat makes for the best interviews with famous and not-so-famous peopleKnowing exactly what your goals are vs. not knowing how high your ceiling isJon’s unexpected next big projectHow Jon is using Gen AI via Adobe Photoshop’s Generative Fill feature to streamline his workflowThe best ways to use AIJon’s One Word for 2023Jon YoushaeiOne of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine for "cracking the code to going viral.” During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During his three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and was recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Exp