Communicating effectively and being authentic are two components in building not just fans (of you and your business) but superfans. And in today’s online world, securing the marketing real estate you need to attract the right people can be tricky. This week on the Confident Communications Podcast, I'm speaking with Pat Flynn, entrepreneur and host of the Smart Passive Income Podcast. He shares how he took the experience of getting laid off from his dream job and turned it into a business, which then morphed into where he is today. As a superfan of Pat myself, I’ll be the first to tell you that he is the real deal. I stumbled on his podcast by chance, started following him and quickly signed up for his podcast mastermind. If you want to learn the inner workers of the online entrepreneurial world, Pat’s your guy and his podcast and YouTube Channel are your guides.  In this episode, we talk about what differentiates a superfan from an average joe fan, where to focus your time and money to generate those superfans and how to encourage people who just “find” you to continue to follow you. And then, what do you do next? Mentioned in this episode:  Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn Work with Coach Azul | Azul Terronnez Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn  1000 True Fans: Use Kevin Kelly's Simple Idea to Earn A Living Doing What You Love by Kevin Kelly   About Pat Flynn Pat Flynn is a father, husband and entrepreneur who lives and works in San Diego. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 55 million downloads, multiple awards and features in publications like The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable and other companies in the digital marketing arena.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis commun