Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants. Episode Highlights:1. The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of donating it, leaving listeners questioning the motives behind this wasteful action.2. Cancel Culture: Explore the phenomenon of cancel culture and its impact on both public figures and everyday individuals. An update on the reasons behind the backlash and providing actionable strategies to understand and navigate it if it happens to you. 3. Facing the Flames: Molly shares personal anecdotes and experiences about facing online criticism, offering valuable advice on effectively responding to trolls and engaging with individuals with genuine concerns or misunderstandings.4. Cognitive Reframing and Apologies: Discover the importance of cognitive reframing in altering perceptions and reducing emotional attachment. Molly discusses the significance of issuing timely apologies and acknowledgment to prevent further retribution and build a safe and supportive community.Beyond the Headlines: In this segment, Molly takes a deep dive into the behind-the-scenes world of PR and shares her recent experience with a TikTok firestorm. Gain valuable insights into the personalized algorithms of platforms like TikTok and learn how to address issues and minimize anger within your online community proactively.More from Molly McPherson: Join PR Confidential for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Spot the spin and uncover the narrative with PR Confidential. Getting flamed on Social Media? Get your 'Quick Fix Crisis Communication Plan Linktree Instagram TikTok Twitter (I refuse to call it 'X') YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Cris...