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240: Between Spin and Wag the Dog: Uncovering the Dark Arts of PR and Perception Management

240: Between Spin and Wag the Dog: Uncovering the Dark Arts of PR and Perception Management

FromIndestructible PR Podcast with Molly McPherson


240: Between Spin and Wag the Dog: Uncovering the Dark Arts of PR and Perception Management

FromIndestructible PR Podcast with Molly McPherson

ratings:
Length:
32 minutes
Released:
May 16, 2023
Format:
Podcast episode

Description

In today's episode, we delve deep into the realm of public relations (PR) and perception management. Step behind the curtain with us as we uncover the hidden strategies and tactics that PR professionals and Hollywood publicists employ to shape narratives and mold public opinion.Join your host, Molly McPherson, as she ventures into the realm of crisis management, where PR professionals truly showcase their mettle. From high-profile scandals to corporate disasters, we examine real-life case studies and unveil the perception management strategies used to regain control and salvage reputations.Throughout the episode, we emphasize the profound impact perception has on shaping public opinion. Explore how the power of perception can shape our reality, often blurring the lines between fact and fiction. Through thought-provoking discussions, we aim to unravel the complexities and ethical dilemmas faced by those working in PR and perception management.Whether you're a pop culture enthusiast, a curious observer of media manipulation, or simply interested in understanding the forces that shape our perceptions, this episode will captivate your attention and broaden your understanding of the fascinating world of PR.Key Points From This Episode:What is the definition of "Wagging the dog?" Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 1Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 2Ben Affleck and Jennifer Lopez's relationship strife: what's the PR spin? Describing the positive and negative aspects to PR spin.PR spin used by former NYC Governor Andrew Cuomo during COVID-19 nursing home crisis. Why PR spin is a slippery slope in a crisis.Follow Molly McPherson: Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast
Released:
May 16, 2023
Format:
Podcast episode

Titles in the series (100)

Host Molly McPherson, APR uses current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.