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ratings:
Length:
49 minutes
Released:
Jul 25, 2019
Format:
Podcast episode

Description

Episode #48. Chances are you haven’t considered running your business as an agency. Jen Berson is here to show you that this is one business model you need to consider. Besides sharing her expert tips on running a successful agency, Jen offers insights into running a team and creating a business that supports your dream lifestyle.If you’re tired of being overworked and underpaid, put those headphones in and listen to this gem-packed episode.In This Episode You’ll Learn:How Jen made the unpopular decision to go from litigator to PR CEOWhat Jen did to create a business that served her lifestyleThe unique way Jen applies the ‘Be, Do, Have’ model to hiringWhat makes an agency profitable and why you might consider this modelWhy starting an agency is so low-cost and easy to doHow Jen works with billion-dollar companies in her mom-friendly agencyWhy there are better target markets than other entrepreneurs Jen’s tips on getting started with an agency modelFavorite Quotes:“I’ve set up this business to completely complement the life that I wanted.”“More income equals more impact.”“I working less and making more money than ever because of this agency model.”Discussed on the Show:Jen’s Facebook Live on Starting an AgencyMore about Jen:Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources and the Jeneration Insiders Facebook community. Her brand-new course, Press Success, is a PR Master Class for entrepreneurs to learn the step-by-step strategy for executing a PR strategy that converts into massive press for their businesses. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Yahoo!, Entrepreneur Magazine, Huffington Post, EOFire, CBS.com, PR Week, Fox News, PR Web and was profiled on Apple.com.  Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”Find Jen:WebsiteInstagramFacebook GroupTwitter
Released:
Jul 25, 2019
Format:
Podcast episode

Titles in the series (100)

Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan