Episode #250.  About Fabi Paolini: Fabi Paolini is a Brand Strategist who helps coaches, consultants, and experts position themselves as premium brands that attract high-end clients by upgrading their marketing with magnetic messaging.Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build premium businesses. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world.As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.Connect with Fabi PaoliniWebsiteInstagramFacebookTikTokLinkedInFavorite Quotes“Understanding the audience is not just something that you do when you launch your business. This needs to go on forever.”“Instead of focusing so much and communicating on your audience's pain, start leading with what they are here to gain.”“What you need to understand about messaging is that it's everything. It's an ecosystem. It's all of the different pieces of who you are.”In This Episode You’ll Learn:How design and messaging intersectWhy branding should be tailor-fitted to your brand’s personality and messageWhat is messaging and why it's important for your businessThree crucial part of your message: Who you are as a brand, who your audience is, and what do you doYour message as the foundation of everything—marketing, copy, post, emailWhy you should put yourself in your audience’s shoeGoing beyond surface level in your contentLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider