As self-employed business owners, we often have to consider our consumers’ mindsets and beliefs in order to sell a product or service.  But there is a different way to think about consumers. Once you do – especially if you’re a coach, consultant, trainer, or health expert – this could really change your business. Today, I speak with Tara Nicholle Kirke about transformational consumers and transformational makers. She explains that the majority of consumers are in a transformational state, facing big-picture problems but struggling to make changes to solve them. The number one challenge they have is not understanding what they need to do to change the problems in their lives. But if we consider ourselves “transformational makers” as much as “business owners,” we can provide ways to help consumers make the transformation from their pain to their bliss. Tara-Nicholle Kirke is a globally-recognized author, transformation expert, and spiritual strategist. She helps smart, successful people reach their potential and start living their Big Dreams, by undoing their self-sabotage patterns. As the founder of SoulTour, Tara has taught over 50,000 people how to stop hiding their light with her Self-Mastery Method toolkit which draws from neurobiology, depth psychology and spiritual law. Tara also wrote the authoritative book on transformational business and has been featured in Forbes, Harvard Business Review, and The New York Times. Business Insider called her the #1 woman Silicon Valley tech companies should add to their boards.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.     Tara-Nicholle Kirke,  thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact  – TaraNicholle.com The Transformational Consumer by Tara Nicholle Kirke Tara Nicholle on LinkedIn (ln/taranicholle) Tara Nicholle on Facebook (@transformationaltara) Tara Nicholle on YouTube (@tara-nichollekirke435) SoulTour.com/affirmations SoulTour.com/apply Contact Jeffrey – Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it ou Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrep