As I like to say, you can’t stop a moving train. In business, I have often seen people try to fight off technology transformation…to no avail. This resistance can be a detriment to small businesses, but I get it – change can be hard, and feelings of being left behind or finding yourself suddenly irrelevant are understandably fear-inducing. Yet, change is inevitable…which is why Steve Prentice joins us in this episode today. In this illuminating conversation, Steve and I talk about managing technological change, a topic I believe is truly essential to small businesses and self-employed entrepreneurs. We discuss technological transformation, its impact on the future of work and how it can help (or hinder) our feeling ‘in control,’ as well as managing fear and accepting change. Steve Prentice is a specialist in organizational psychology, focusing on the junction where people and technology interact. He helps people and organizations understand each other, the technologies they use, and the changes that these present. He is a speaker, writer, journalist, and university lecturer who focuses on human acceptance of cybersecurity, artificial intelligence, blockchain and the future of work. His fourth book is entitled The Future of Workplace Fear – How Human Reflex Stands in the Way of Digital Transformation (Apress, May 9, 2022) and it focuses on this one key fact: humans are driven by fear, and its roots are much deeper than they appear — anyone who seeks to deploy digital transformation successfully must understand this. Learn more at steveprentice.com.  And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Steve Prentice, thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – StevePrentice.com Steve Prentice's Book: The Future of Workplace Fear – How Human Reflex Stands in the Way of Digital Transformation Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author