You know that sales and marketing are the lifeblood of all businesses. But if you can master these three words, you'll never have to work harder than your competitors. All relationships must have these three components to survive. On average, consumers will do 10 Google searches for a product before purchasing. So, what does this mean for your company or product? That every piece of content must have a goal. You need to let your customers know the next thing you want them to do. To master the three most important words in sales and marketing you need to leverage case studies, the about us section on your website, and develop a strong sales funnel. Want to know what these three words are and how they impact your business? Listen to this week’s episode to hear more. See acast.com/privacy for privacy and opt-out information.