Events are no longer just events, they  have the ability to give your business a distant advantage. Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode. See acast.com/privacy for privacy and opt-out information.