In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs. Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern. Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.