Let’s face it: social media ads aren’t nearly as effective as they used to be. Lori and I have been thinking about how we can take our brands to the next level this year by taking the next step with PR. That’s why on today’s show, Lori and I sit down with PR expert Jen Gottlieb to discuss her modern, authentic approach to getting her clients on mainstream media platforms.    Jen shares the methodology behind her ‘Be on TV’ Bootcamp and inspiring success stories of people who have gone through the program. We also talk about building confidence and establishing yourself as an expert. Tune in to learn about how you can get started on your PR journey without spending thousands of dollars!    IN THIS EPISODE, WE TALK ABOUT: Why having your name in mainstream media is essential for your credibility  Taking the intimidation out of PR  What kind of budget you should set aside for PR How to create genuine, powerful connections Why you should avoid ‘pay-to-play’ PR opportunities  Tools for overcoming imposter syndrome in order to get your story out there in a big way  Details about Jen’s ‘Be on TV’ Bootcamp    RESOURCES Join the 5-day ‘Be on TV’ Bootcamp at beontvbootcamp.com/harder! Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.     CONNECT WITH JEN Instagram: @jen_gottlieb Super Connector Media: @superconnectormedia   CONNECT WITH CHRIS Instagram: @chriswharder Website: https://chrisharder.me    CONNECT WITH LORI Instagram: @loriharder Lite Pink: @drinklitepink Earn Your Happy: @earnyourhappy Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business Listen to Earn Your Happy   GUEST BIO After a 14-season run as a co-host on VH1 and a starring role in a Broadway national tour, Jen Gottlieb co-founded Super Connector Media, a full-service PR agency which was recently awarded “Best New Agency” in the 2019 Bulldog Awards. Jen is also the co-creator of the famous Be on TV Bootcamp which teaches business owners and experts everything they need to know to get on TV in 5 days. Jen’s ultimate passion is helping experts and entrepreneurs gain the confidence and knowledge to get into the mainstream media, or on the stage of that major event -- giving them the authority and social proof to place them at the top of other industries. Jen has been featured in Business Insider, Shape, Women’s Health, Well + Good, CBS, Good Morning America, PBS and in Goop as one of the top 11 professionals helping people find satisfying, successful careers.