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    657: The Art of Earned Media Coverage: Insights from a PR Veteran

    657: The Art of Earned Media Coverage: Insights from a PR Veteran

    FromThe Business Storytelling Show

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    657: The Art of Earned Media Coverage: Insights from a PR Veteran

    FromThe Business Storytelling Show

    ratings:
    Length:
    24 minutes
    Released:
    Mar 27, 2024
    Format:
    Podcast episode

    Description

    Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
    In Episode 657 of "The Business Storytelling Show," we discuss:

    What is earned media?
    Isn't it just news coverage, basically?
    Why is earned media so credible, as mentioned in the book?
    How to get earned media coverage

    Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
    Released:
    Mar 27, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking