On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.On the show you'll learn: Why you need to get creative to reach the unreachable customerHow to remain memorable in a content overkilled world Why your price determines your brandWhy the answer to battling content overload isn't with more content!Why long-tail keywords remain valid as part of your marketing strategy Plus, Mark provides his top tip for the audience. If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here. For information regarding your data privacy, visit acast.com/privacy